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American Eagle responds to the controversy around its ad campaign with Sydney Sweeney: 'Great jeans look good on everyone'

Upworthy Friday, 1 August 2025 ()
Sydney Sweeney poses in denim for a new American Eagle ad campaign. American Eagle American Eagle's "good jeans" ad campaign has generated a frenzy of criticism and praise. The provocative spots feature blonde-haired, blue-eyed actor Sydney Sweeney. Critics say the ads recall problematic…
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News video: American Eagle Stands by Sydney Sweeney ‘Great Jeans’ Campaign After Controversy Sparks Debate Online

American Eagle Stands by Sydney Sweeney ‘Great Jeans’ Campaign After Controversy Sparks Debate Online 01:17

American Eagle has firmly stood behind its Fall 2025 denim campaign, titled “Sydney Sweeney Has Great Jeans,” clarifying that the ad was intended to highlight the brand’s signature denim and inspire confidence across all body types. In response to backlash over perceived references to genetics...

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