Bud Light Eyes Sydney Sweeney for $10M Deal to Rebuild Conservative Appeal
Saturday, 9 August 2025 () Bud Light, still recovering from its 2023 Dylan Mulvaney controversy that sparked boycotts and billions in losses, is eyeing actress Sydney Sweeney for a $10 million endorsement deal. Amid her own Republican-linked jeans ad backlash, this move aims to rebuild appeal among conservatives. Analysts warn it risks further polarizing consumers.