UK Universities Harness TikTok for Gen Z Recruitment Success
Thursday, 7 August 2025 ()
UK universities are leveraging TikTok for recruitment, creating authentic, viral content like campus videos and microlearning to engage Gen Z. Strategies include analytics, influencer partnerships, and AI personalization, boosting enrollment amid trends favoring genuineness. By 2025, mastering this platform will redefine student connections.
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