Overcoming TikTok Attribution Challenges for 2025 Ad Success
Wednesday, 6 August 2025 ()
Digital marketing faces evolving attribution challenges on TikTok, where traditional models undervalue its role in full-funnel outcomes amid privacy regulations and multi-device behaviors. WARC's report recommends multi-touch attribution and incrementality testing for accurate measurement. Marketers must adopt hybrid strategies to capture TikTok's growing ad revenue potential in 2025.
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