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93-Year-Old Cracker Barrel Co-Founder Slams Restaurant Chain’s Failed Makeover: ‘That’s Not Country’

Mediaite Friday, 29 August 2025 ()
Cracker Barrel's 93-year-old co-founder Tommy Lowe is deep-frying the restaurant chain's failed rebrand attempt, calling it "pitiful" and slamming the current leadership's direction of the brand.
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Video Credit: TMZ - Published
News video: Cracker Barrel Reverts to Old Logo Following Customer Backlash | TMZ Live

Cracker Barrel Reverts to Old Logo Following Customer Backlash | TMZ Live 03:00

The tribe has spoken ... and Cracker Barrel is listening ... because the restaurant chain says it's ditching a new logo design that caused a ton of outrage and backlash.

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Cracker Barrel co-founder slams rebrand fail as ‘pitiful,’ urges chain to ‘keep it country’

The Cracker Barrel rebrand controversy reached 93-year-old co-founder Tommy Lowe, who urged current CEO Julie Masino to "keep it country."
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