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Hailey Bieber Sells Makeup Company Rhode in Billion-Dollar Deal

TMZ.com Wednesday, 28 May 2025 ()
Hailey Bieber's Christmas came real early this year ... 'cause she just sold her makeup brand to e.l.f. Cosmetics in a deal that could land her in the 10-figure club. We've confirmed with people in the know that Hailey sold her brand Rhode in a…
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Video Credit: TMZ - Published
News video: Hailey Bieber Sells Makeup Company Rhode in Billion-Dollar Deal | TMZ Live

Hailey Bieber Sells Makeup Company Rhode in Billion-Dollar Deal | TMZ Live 04:11

 Hailey Bieber's Christmas came real early this year ... 'cause she just sold her makeup brand to e.l.f. Cosmetics in a deal that moves her closer to the 10-figure club.

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Hailey Bieber Hailey Bieber American model (born 1996)

Hailey Bieber Out on the Town After Sealing Rhode Billion-Dollar Deal

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Hailey Bieber Gives Sweet Shoutout to Husband Justin Bieber While Accepting Beauty Innovator Award | THR News Video [Video]

Hailey Bieber Gives Sweet Shoutout to Husband Justin Bieber While Accepting Beauty Innovator Award | THR News Video

Hailey Bieber was honored with the Beauty Innovator Award at 'The Daily Front Row's' 9th annual Fashion Awards and gave a rare shoutout to husband Justin Bieber. While the publication previously revealed its roster of fashion and beauty winners in advance, including Tyra Banks, Adriana Lima, designer Betsey Johnson and more, Bieber was a last-minute surprise turning up in Los Angeles where she was presented with the beauty innovator of the year award by friend and OUAI founder Jen Atkin.

Credit: The Hollywood Reporter    Duration: 01:36Published

Christmas Christmas Christian holiday, usually December 25

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Hailey Bieber's skincare brand Rhode acquired by e.l.f. Beauty in $1 billion deal. Shortly after the deal was announced on Wednesday, Bieber took to social media to celebrate the milestone, sharing her..

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Hailey Bieber is selling her beauty brand in a deal worth up to $1 billion [Video]

Hailey Bieber is selling her beauty brand in a deal worth up to $1 billion

e.l.f. Beauty is acquiring Rhode in a deal worth up to $1 billion.

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