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That’s (show) business for you: How Taylor Swift’s new era sparked the branding trend of 2025

euronews Saturday, 16 August 2025 ()
Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a savvy entrepreneur. Euronews Culture decrypts how the last few days have sparked a global trend for big businesses eager to tap into the buzz of her upcoming new album.
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Video Credit: The Hollywood Reporter - Published
News video: Taylor Swift Reveals Tracklist & Release Date for New Album 'The Life of a Showgirl' | THR News Video

Taylor Swift Reveals Tracklist & Release Date for New Album 'The Life of a Showgirl' | THR News Video 02:25

We've got all the details on Taylor Swift's latest album, 'The Life of a Showgirl,' including the track list and a release date! Swift spilled all the tea while making her highly anticipated appearance on boyfriend Travis Kelce's 'New Heights' Podcast with Jason Kelce.

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