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Sydney Sweeney's American Eagle ads sparked outrage. PR pros say it will make her a bigger star.

Business Insider Thursday, 31 July 2025 ()
Sydney Sweeney's non-response to backlash over her American Eagle 'Good Jeans' ad suggests a brand strategy that embraces controversy, PR experts say.
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Video Credit: The Hollywood Reporter - Published
News video: Stephen Colbert Weighs in on Controversy Surrounding Sydney Sweeney's American Eagle Ad | THR News Video

Stephen Colbert Weighs in on Controversy Surrounding Sydney Sweeney's American Eagle Ad | THR News Video 01:35

 Stephen Colbert says the online uproar over Sydney Sweeney's American Eagle campaign "might be a bit of an overreaction"... and some of his fans aren't happy about it. 'The Late Show' host weighed in on the controversy over the Euphoria star's ad, which features a play on the word "jeans."

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