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London Spirit: Tech titans strike Nike kit deal in Hundred first

City A.M. Wednesday, 30 July 2025 ()
London Spirit: Tech titans strike Nike kit deal in Hundred firstLondon Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year.  The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]
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