Summer rain: Good for rural sales, hurts urban market; ‘early’ monsoon hits ice cream, soft drink demand in cities where FMCG companies tackle slowdown
Monday, 26 May 2025 () Early monsoons in India present a mixed bag for FMCG companies. Rural consumption of staples like soaps and packaged food is expected to rise, while urban sales of summer-centric products such as soft drinks and ice cream are likely to decline due to unseasonal rains.
The southwest monsoon hit Kerala on May 24, marking its earliest arrival over the Indian mainland since 2009, the IMD said. While its early onset fuels hopes for a good rainy season, experts caution that early arrival doesn’t always ensure above-normal rainfall. India, largely dependent on monsoons...
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