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User-generated content

Online content created by users

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User-generated content: Online content created by users
User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of web services which allow a system's users to create content, such as images, videos, audio, text, testimonials, and software and interact with other users. Online content aggregation platforms such as social media, discussion forums and wikis by their interactive and social nature, no longer produce multimedia content but provide tools to produce, collaborate, and share a variety of content, which can affect the attitudes and behaviors of the audience in various aspects. This transforms the role of consumers from passive spectators to active participants.

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