Global Tiger Day, often called International Tiger Day, is an annual celebration to raise awareness for tiger conservation, held annually on 29 July. It was created in 2010 at the Saint Petersburg Tiger Summit in Russia by Vladimir Putin, who has made it his mission to save the Amur tiger. He signed laws that impose significantly tough punishments and lengthy prison sentences for the poaching, illegal trade, transportation or storage of tigers in Russia. The Amur Tiger Centre is an organization created by the Russian Geographical Society on the initiative of the President of the Russian Federation Vladimir Putin. The goal of the day is to promote a global system for protecting the natural habitats of tigers and to raise public awareness and support for tiger conservation issues. International Tiger Day has been shown to be effective in increasing online awareness on tigers through information search.